SINGAPORE - 16 NOVEMBER 2015 - The international food and hospitality scene is heating up, with Asia taking the lead. In six months, the region's premier industry event, FHA2016 (Food&HotelAsia2016) will bring more than 300 first-time exhibitors to the region's most established and comprehensive food and hospitality trade show, including a host of new international group pavilion entrants.
The new exhibitors will bring with them, a range of new products and ingredients, equipment and supplies, and best-of-breed services. This results in a bigger and more diverse exhibition profile, offering more choices than ever before to industry buyers, and adds to FHA's appeal as the trade show to see and be seen at.
"For the 2016 event, we are seeing many new local and international companies joining us for the very first time. This is a firm reflection of the importance the industry places in the event, and solidifies its position as the event of choice for food and hospitality players, mega and small, from across the region and beyond," says Ms. Ting Siew Mui, Project Director of Lifestyle Events at Singapore Exhibition Services, organiser of FHA.
Many firsts in 38 years
One of Singapore Exhibition Service's flagship industry events, FHA2016 will highlight many firsts, including:
Asia-Pacific driving new opportunities and growth for Food and Hospitality Industries
Recent demographic and policy changes in Asia Pacific have led to a surge in international travel and retail spending in the region. The growing middle class, affordable air travel and accommodation, as well as the ASEAN Open Skies Policy , which allows ASEAN airlines to fly freely throughout the region, are creating enormous potential for local and international brands.
To benefit from the influx of affluent travelers into the region, hoteliers and retailers need to look at ways to improve productivity. One way of achieving this is through the adoption of new technologies that help provide more personalised services to guests.
To address these trends, FHA2016 International Conference will discuss key issues affecting the food and hospitality industry, looking at commercial opportunities for hotels, green hotel design, big data analytics for smart operations, and food traceability, to name a few. Joint plenary sessions featuring CEO Insights, Stakeholders Panel Discussions and think tanks will see experts from around the world sharing their perspectives and views on the latest trends in the food and hospitality sectors.
"I am very heartened that our twentieth installment is off to a great start and I am very excited to see the event come to fruition. The food and hospitality industry is evolving rapidly with changing consumer needs and behaviors. Consumers today not only expect good service from hospitality and foodservice establishments, they are also increasingly drawn to products derived from ethical, clean and safe manufacturing. We will be covering these trends at FHA2016, and we look forward to having meaningful discussions with participants," adds Ms. Ting.
FHA2016 will feature six specialised exhibitions, namely FoodAsia, HotelAsia, SpecialityCoffee&Tea, Bakery&Pastry, HospitalityStyleAsia and HospitalityTechnology, each with their own unique themes and areas of focus.
Adding to the holistic experience, FHA2016 will host a series of activities including intense, prestigious competitions targeting professionals from specific groups and sectors of the food and hospitality industry. These include the FHA Culinary Challenge 2016, the FHA Barista Challenge 2016, the FHA Latte Art Challenge 2016 and Asian Pastry Cup 2016.
The last edition of FHA in 2014 garnered the attention of more than 65,000 trade attendees and played host to about 3,000 exhibitors from 65 countries and regions.